Gary Hustwit, Director of Helvetica, the documentary about typography, graphic design and global visual cultre, is at it again. His newest project, Objectified, explores industrial design and the manufactured objects we surround ourselves with on a daily basis. You know them, your iPod, your sunglasses, your toothbrush. Objectified explores the creative process behind these everyday objects. The film contains interviews with some of today’s top product designers and looks at how the things they make surround our every day lives.
Some recent want/buy/have purchases from me have included a pair of Persol sunglasses, Dyson’s Root 6 handheld vacuum and a hooded sweatshirt from lululemon athletica. I saw them, I liked them, had to have them. Have they made my life any better or easier? I wouldn’t have purchased them if I didn’t think they would. I now own UV ray protection, a cleaner house and warmth. But yeah, as much as they don’t complete me, I enjoy having them around – and mainly because of their design. I’ll have to admit that I visited the Objectified store and purchased the one-sheet poster for the film (pictured here) as well as a t-shirt. I mean look at that poster – don’t you just have to have it? Very good marketing indeed!
If you’d like to see the film, it’s coming soon – but you’ll have to pencil it into your schedule as it’s one night only in most of the cities the film is visiting. Gary Hustwit will be on hand for Q&A after most of the showings as well.
May 8 – 21, New York NY, USA, IFC Center
Our New York theatrical run. Gary Hustwit and special guests at opening weekend shows.
May 11, Philadelphia PA, USA, Special Screening – Drexel University
The Westphal College at Drexel University, 6:30pm & 9pm
Bossone Auditorium, Post-screening Q&A’s with director Gary Hustwit
Tickets on sale now.
May 18, Savannah GA, USA, Savannah College of Art and Design
Trustees Theater, 7pm. Post-screening Q&A with Gary Hustwit.
June 12, Montreal, Quebec, Canada, Cinéma du Parc
7pm and 9:30pm, Q&A with Gary Hustwit after both screenings.
Tickets on sale now