Objectified US television premiere on PBS


As we reported back in May, Gary Hustwit, Director of Helvetica, the documentary about typography, graphic design and global visual culture, has a new project, Objectified. Objectified explores industrial design and the manufactured objects we surround ourselves with on a daily basis.

Objectified will have its US television debut (a shortened version, 53 minutes versus the original 75) this Tuesday, November 24th on PBS, as part of the Emmy Award-winning series Independent Lens. Check your local listings for exact show time/date in your city. PBS has launched an Objectified mini-site and come up with yet another cute game (remember What Font Are You? for the Helvetica broadcast?) to go along with the film’s premiere: play Which Object Are You?